I'm not a businessman, so maybe that's why I don't understand this site's business scheme.
The founders of Abunga.com1 believe that it is time for a wholesome marketplace where illicit materials are restricted and new product offerings are constantly monitored by both the company and its growing community of users that care about decency, hence empowering decency.
Abunga provides three levels of content filtering:
Internal Filter – We remove broad classifications of illicit materials by the information classifications set by the publisher. Currently, over 65,000 books are eliminated from our available inventory to protect your family.
Individual Customer Block - On any search, any Abunga customer member can click the block button and that particular book will never show up as an offering on their account.
Community Block – Abunga records your blocks and if a number of customers block the same product, Abunga will remove it from their offering. (About Abunga.com)
Their plan is generate profits by letting everyone permanently filter out books? In essence, they plan to specialize in not selling you stuff? So really, they're saying:
Internal Filter - There's tons of stuff we can't selll to you! Currently, over 65,000 books are for sale somewhere else! Try Amazon!
Individual Customer Block - Doubtful that our other users are doing a good enough job filtering your search results? Block it just for you! Find even less stuff with every search!
Community Block - If a undefined number of anonymous potential shoppers find a book particularly bothersome, we won't' sell you that either. Just sit back and watch your purchase choices dwindle.
Is it just me, or is this phenomenally retarded?
The result is, basically, a store that mostly sells Christian nonsense (redundant, I know). Why not just ignore the titles you don't want to see? Why are "families" so damn sensitive? What's the chance a search for a "family friendly" title is going to return an illicit suggestion? I buy a lot of books online and not once have I ever been presented with an illicit item on my searches. For example, I've searched for and purchased osteology books online and have never found results for books about "the wrong kind of bones" (i.e, hard dicks, we're not family friendly here). Maybe their software people just can't write a decent search engine?
Finally, is it really empowering to hide the title and tiny pictures of book covers from yourself?

I think someone is overstating the importance of their business.
To test this theory, I searched for some religious titles (e.g., the Bible, Purpose Driven Life) and then blocked them. It was pretty boring. In addition, it took much more work to find things that I might hate and block them than it did to not search for them at all. But wait! I can also view all of the books I've blocked, in case I've forgotten what's been offensive to me. But I thought I didn't want to see these titles again? Apparently they can't even protect me from the stuff I hate when I make an effort to tell them. What's the point of this endeavor then?
It's Dumb. Very dumb. I hope this business fails and everyone involved starves to death in an alley.
[Update]: I didn't even get this posted before Abunga filled my inbox with messages letting me know I blocked books. There's one email for each blocked item.

So they're not just dumb. They're also annoying. Thanks, Abunga.
[Update]: Here's link to a recent post at abunga's blog. They pat themselves on the back for not selling the Golden Compass2
[posted with ecto]3
Endnotes
1. Abunga? What kind of name is that? Oh. A stupid one.
2. I've never read this book and have no opinion on it. I haven't seen the movie either.
3.
The free ecto, not the one you have to pay for now. Apparently I paid for ecto.
4. Welcome back,
Mango.
4
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