DCU IN 2010: WELCOME TO EARTH ONE

That major publishing event we mentioned earlier today? Well, here it is.

Original stories featuring Batman and Superman in graphic novel form from the biggest creators out there. But these aren’t one-offs. We’re talking ongoing series of OGNs in a new continuity, on a new Earth.

Sound appealing?

Starting next year, DC Comics will unveil SUPERMAN: EARTH ONE and BATMAN: EARTH ONE, two graphic novels spotlighting the most powerful heroes of the DC Universe, with their first years and earliest moments retold in a standalone, original graphic novel format, on a new earth with an all-new continuity.

There's a word I'm looking for here, but I can't seem to find it. It starts with a u, I think.

Unnecessary?
What the fuck, DC? Final Crisis opened up the possibilities of the Multiverse again. So what's the first thing they think to do?

Oh! I know! Let's do origin stories for Batman and Superman, because nobody has ever read that before! --Some douchebag at DC

Yeah, I know. Superman and Batman move books. They're classics. You know why? Because everybody knows their fucking story already! And before you jump in to remind me that I'm reading Superman: Secret Orign, I just want to say "shut the fuck up." There are issues that need to be set straight with New Earth Superman in light of various changes, crises and whatever crap they're going to pull next year with War of the Supermen. Or at least, that's how I'm justifying it.

Look, create some interesting new characters. Use the Multiverse to create different worlds and different heroes. Yeah, the Legions of 3 Worlds were cool and it was cool that an assload of Supermen showed up at the end of Final Crisis. But do we really need more stories dedicated to exploring these characters' origins? What is going to make Earth One special that will differentiate it from New Earth? Is changing the tone of the basic story enough to justify publication?

Maybe we'll see some exciting new tweaks and changes.

Superman catches kryptonite mutated herpes and has to explain it to Lois.

We learn that Batman spends his off-time trolling the internet using the Bat-Computer because he's a /b/tard.

Ultimates?
Or, is it just that DC really wants to create its own Ultimates line?

I understand to motivation to bring in new readers. But do different continuities really do that or do they just get existing readers and collectors to add more shit to their pull lists?

I want something new to read.